DRIVE EVENT LAS VEGAS

DRIVE EVENT

The Mandarin Oriental Las Vegas

The Drive conference was held at The Mandarin Oriental in Las Vegas. This two day event included speakers from Google, IHS Market, Pandora as well as executives from numerous top auto manufacturers and focussed on data analytics that drives the automobile industry. Given the nature of the city, we were encouraged to have fun with the theme. As each speaker was announced and approached the stage we timed the walk up and curated a 15 second song introduction. Each song was automobile related, using both classic as well as current music selections. The relatable song selections were a massive hit and really made for a fun conference. In addition to playing music during breaks and lunch, we curated a stretch portion with custom music to tie in with specific stretch exercises. This proved to liven and loosen up the crowd during the late afternoon portion of the day.